Born from seasoned franchise strategists and accomplished roofing contractors, we understand smaller contractors' challenges in the evolving exterior remodeling industry. We empower intelligent contractors with a proven franchise model, establishing a trusted national brand. Build your roofing company with CR3, leveraging our expertise to achieve household recognition.
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Access to 300+ years of combined industry expertise.
VIP status within the supply chain
Weekly coaching calls for insider strategies.
Competitive pricing on advanced technology.
Operating system to help acquire and retain more customers
Streamlined systems for enhanced efficiency.
Comprehensive support, including profit enhancement and insurance restoration training.
With our unique knowledge and skill set, CR3 will help contractors compete with even the largest organizations in the industry, while preserving a personal touch.
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John T. Hewitt has served as Chief Executive Officer and Chairman of Loyalty Brands, located in Virginia, since it was established in September 2017. From January 1997 to September 2017, Mr. Hewitt served as Chief Executive Officer of Liberty Tax, Inc. in Virginia.
Carnie Fryfogle III has been Chief Executive Officer of CR3 American Exteriors since it was created in 2022. Mr. Fryfogle III has also served as the Chief Executive Officer of the Company’s affiliate, C3 American Exteriors, in Pennyslvania, since 2017.
Mark Luterman has been President of CR3 American Exteriors since it was created in 2022. Mr. Luterman has also been President of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019. Previously, Mr. Luterman founded Primax Ventures, LLC, in Maryland, and served as a managing member from 2007 until 2019.
Marci Mayfield has served as Executive Director of CR3 American Exteriors since it was created in 2022. Marci has also been the Director of Insurance and Training of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019.
Lester Morris has served as Director of Franchise Development of CR3 American Exteriors since 2024. From 2017 to 2023 Lester was at the ground level of JOBPROGRESS, the fastest growing CRM/Business management software that offers a business success framework and growth engine to residential & commercial contractors in USA and Canada. Since his successful exit his mission has remained the same to deliver productivity and success to contractors.
Lexy Fryfogle joined CR3 American Exteriors to take our social media marketing to the next level. Dedicated to creating impactful marketing content that supports franchise partners and elevates CR3's presence across the U.S. Her strategic approach and commitment to innovation are central to CR3 American Exteriors' mission of becoming a nationwide leader in exterior remodeling services!
Laura Staub’s passion for ensuring seamless financial management stems from her entrepreneurial background. Having previously owned and operated her own business, Laura brings a unique perspective and firsthand understanding of the financial intricacies and challenges that businesses face. This experience has honed her ability to anticipate potential issues, implement proactive solutions, and maintain the financial health of CR3 American Exteriors.