ABOUT CR3

Build your own roofing company with a trusted brand

Born from seasoned franchise strategists and accomplished roofing contractors, we understand smaller contractors' challenges in the evolving exterior remodeling industry. We empower intelligent contractors with a proven franchise model, establishing a trusted national brand. Build your roofing company with CR3, leveraging our expertise to achieve household recognition.

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WHY JOIN CR3

Access to 300+ years of combined industry expertise.

VIP status within the supply chain

Weekly coaching calls for insider strategies.

Competitive pricing on advanced technology.

Operating system to help acquire and retain more customers

Streamlined systems for enhanced efficiency.

Comprehensive support, including profit enhancement and insurance restoration training.

Our Mission

Building the Future, Renovating the Past

With our unique knowledge and skill set, CR3 will help contractors compete with even the largest organizations in the industry, while preserving a personal touch.

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Testimonials

Bryan Roulette

CR3 of Wilmington, NC

The CR3 Franchise system has allowed my business to hit the ground running. The resources and industry knowledge that I have access to has been an absolute game changer. We're looking forward to the future of CR3 American Exteriors!

Brendan Richardson

CR3 of Ocean City, MD

CR3 provides a deep support system and infrastructure that helps propel your company ahead of your competitors at a lightning pace. It's pivotal in this industry's quickly changing environment to protect what you've built with a network of like-minded, motivated professionals.

Jakob Keidel

CR3 - Ocala Florida

Meet Our Executive Team

John Hewitt

Advisor

Carnie Fryfogle

CEO

Mark Luterman

President

Marci Mayfield

Executive Director

Lester Morris

Director of Franchise Development

Lexy Fryfogle

Social Media Manager

Laura Staub

Finance Manager

John Hewitt

Advisor

John T. Hewitt has served as Chief Executive Officer and Chairman of Loyalty Brands, located in Virginia, since it was established in September 2017. From January 1997 to September 2017, Mr. Hewitt served as Chief Executive Officer of Liberty Tax, Inc. in Virginia.

Carnie Fryfogle

Chief Executive Officer

Carnie Fryfogle III has been Chief Executive Officer of CR3 American Exteriors since it was created in 2022. Mr. Fryfogle III has also served as the Chief Executive Officer of the Company’s affiliate, C3 American Exteriors, in Pennyslvania, since 2017.

Mark Luterman

President

Mark Luterman has been President of CR3 American Exteriors since it was created in 2022. Mr. Luterman has also been President of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019. Previously, Mr. Luterman founded Primax Ventures, LLC, in Maryland, and served as a managing member from 2007 until 2019.

Marci Mayfield

Executive Director

Marci Mayfield has served as Executive Director of CR3 American Exteriors since it was created in 2022. Marci has also been the Director of Insurance and Training of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019.

Lester Morris

Director of Franchise Development

Lester Morris has served as Director of Franchise Development of CR3 American Exteriors since 2024. From 2017 to 2023 Lester was at the ground level of JOBPROGRESS, the fastest growing CRM/Business management software that offers a business success framework and growth engine to residential & commercial contractors in USA and Canada. Since his successful exit his mission has remained the same to deliver productivity and success to contractors.

Lexy Fryfogle

Social Media Manager

Lexy Fryfogle joined CR3 American Exteriors to take our social media marketing to the next level. Dedicated to creating impactful marketing content that supports franchise partners and elevates CR3's presence across the U.S. Her strategic approach and commitment to innovation are central to CR3 American Exteriors' mission of becoming a nationwide leader in exterior remodeling services!

Laura Staub

Finance Manager

Laura Staub’s passion for ensuring seamless financial management stems from her entrepreneurial background. Having previously owned and operated her own business, Laura brings a unique perspective and firsthand understanding of the financial intricacies and challenges that businesses face. This experience has honed her ability to anticipate potential issues, implement proactive solutions, and maintain the financial health of CR3 American Exteriors.

Take the first step towards a successful future with CR3 Franchise